Biznik Live -"The Brand Bubble" interview with John Gerzema

Biznik Live -"The Brand Bubble" interview with John Gerzema

From: Biznik Live
0 0 12 years ago
Chris DeWolfe, CEO of Myspace said of Gerzema's book, “This book thoroughly explains how the forces of social media and consumer power are reshaping the meaning and value of brands.”


Join us for a conversation with John and find out what is happening to the future of brands...


John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative ... See More

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